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Coaching, Consulting & Training for Organizations

Consulting

Leveraging Behavioral Science tools can will help you identify small changes that yield big results.  Our consulting approach will take you through a 5-step process to help you break down the problem, diagnose gaps between current and future states, identify the most critical behaviors, and put plans in place with the best ROI to get the results you need. 

Remember, the one thing your customers, employees, leaders, shareholders, and community stakeholders all have in common is being human – they are all subject to the benefits, biases and limitations that go along with our humanity.  Understanding how to tap into the science behind how we operate is the key to growing your business. 


Examples of the types of challenges it can help with.
•    a new breakthrough with product design
•    a better way to reach prospective clients and turn them into customers 
•    a way to get your employees on board with a policy change they don’t like, 
•    a way to figure out what went wrong with the rollout of a new product and then a way to fix it, 
•    or maybe some other big, difficult problem you have been unable to solve and need help with

Fill out our Get in Touch form below to schedule a 15min call . . .
 

Why is Behavioral Science important for your Organization?

Behavioral Science is used to influence people’s thinking, decisions, and behavior. It blends psychology, brain science and economics to deliver solutions for hard to solve problems.  Whether you are designing products, selling new services, increasing productivity, motivating employees, or setting strategy, Behavioral Science can help improve results across the board.  


 

Laura Heft, Ph.D. Founder and CEO of GrowOptimism

Laura Heft, Ph.D.

Founder and CEO of GrowOptimism, LLC.

 

Grow Optimism

St. Louis, MO

llheft@gmail.com

314-620-1510

Laura Heft is a behavioral scientist and psychologist who spent over two decades applying the science of human behavior to workplace challenges in Fortune 500 companies.  She has extensive experience in behavioral science consulting, leadership, selection/assessment, human resources, and employee & organization development.

Get in touch

Yes, I would like to schedule a 15min call

© 2026 Grow Optimism· Dr. Laura Heft, Ph.D. 

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