
Welcome from Founder & CEO Laura Heft
GrowOptimism, leverages the best Behavioral Science, Emotions, and Optimism research to get better results. This combination is particularly effective. Check out the testimonials
RELIABLE I VALID I SUCCESSFUL
Why?
People who are more optimistic are more successful in all areas of their lives. Although many people have some habits of negative thinking, these tendencies can be overcome. Making improvements in optimistic thinking leads to improvements in the quality of life. We are committed to making the world a more optimistic place.
More optimistic life insurance agents were half as likely to quit, and those with the highest optimism sold 88% more insurance than the least optimistic agents.
Seligman, M. E., & Schulman, P. (1986)
Explanatory style as a predictor of productivity &
quitting among life insurance sales agents
Journal of Personality and Social Psychology
…research shows that optimistic people, compared to those more pessimistic in outlook, report less pain, better physical functioning, experience fewer physical symptoms, and are less likely to be rehospitalized following coronary artery bypass surgery.
Rasmussen et. al.,(2009)
Optimism & Physical Health: A Meta-analytic Review
The Society of Behavioral Medicine
Optimists are more likely to exercise, have healthy diets, improve diets, and are less likely to smoke.
Tindle et al., 2009.
Boehm et al. 2013.
Giltay et al. 2007.
Steptoe et al. 2006.
Hingle et al.,2014

Laura Heft, Ph.D.
Founder and CEO of GrowOptimism, LLC.
Grow Optimism
St. Louis, MO
314-620-1510
Laura Heft is a behavioral scientist and psychologist who spent over two decades applying the science of human behavior to workplace challenges in Fortune 500 companies. She has extensive experience in behavioral science consulting, leadership, selection/assessment, human resources, and employee & organization development.










